Profiles contain only an email and name
The team lacks the role, company, or signal needed to choose a relevant message.
SocialEnrich 고객 인텔리전스
단순한 이메일 주소를 풍부한 비즈니스 프로파일로.
글로벌 6.5억 건 이상의 프로파일과 대조하여 직책, 직급, 기업 규모, 산업군 정보를 자동으로 보충하고 정밀 타겟팅을 실행하세요.
6.5억+ 검증된 글로벌 프로파일15개 이상의 전문 비즈니스 속성동적 정밀 타겟 세그멘테이션
DATA -50% · EMAILBASEDC50Partner offer
Enrichment
Role · company · signalsEnrichedSegmentation
SaaS · 51–200 employeesGroupedActivation
API introduction workflowReady운영 병목 지점
고객의 배경 정보가 없는 이메일 발송은 안갯속을 걷는 것과 같습니다.
CRM에 이메일 주소만 덩그러니 있다면 핵심 의사결정자를 겨냥한 고부가가치 영업 맞춤 제안이 불가능합니다.
Old attributes are never reviewed
Data changes over time but continues to be treated as a current fact.
Audience groups are too broad
One generic criterion combines several different needs in the same campaign.
Data never leads to action
Attributes exist but are not tied to a workflow, owner, or measurable goal.
네 가지 핵심 역량
Three data stages with governance across all of them.
Enrichment, segmentation, and activation need a clear purpose, minimum required fields, and explicit exclusions.
ENRICHMENT
Add only the attributes needed for a decision
Find context for a defined use case instead of collecting every available field.
SEGMENTATION
Group profiles by meaningful criteria
Combine enriched attributes with first-party data and engagement behavior.
ACTIVATION
Place the segment into the right journey
Assign the group to relevant content, a delivery path, and an accountable owner.
GOVERNANCE
Track source, date, and purpose
Review fields, access rights, and exclusion criteria before activation.
운영 방식 비교
Move from a static list to a purposeful data workflow.
The difference lies in how data is reviewed, grouped, and put into action.
비교 항목기존 방식eMailBase 활용
Input profile
Only an email and a few manual fields.
Add the context required for the use case.
Segmentation
Group people under one broad tag.
Combine attributes, behavior, and first-party data.
Activation
Export a file and build a campaign manually.
Place an approved segment into the appropriate workflow.
Data updates
Treat attributes as permanent facts.
Track recency and review important fields.
Governance
Source and purpose are unclear.
Limit fields, access, and activation criteria.
제품 화면
View data in the context of the contact database.
The SocialEnrich Data screen shows where users find and review profile attributes. Enrichment results should be combined with first-party business data before segmentation.
Find a dataset for the use case
Review scale and available email fields
Choose a destination list before import
추적할 지표
운영 신호로 개선 효과를 평가하세요.
Measure against the use case, not the maximum number of attributes.
Data groups that enter a journey with an accountable owner.
Compare response and quality by source and enrichment date.
자주 묻는 질문
Use enrichment responsibly.
Review the data source, processing purpose, and legal requirements that apply in your market.
No. Enrichment adds attributes; segmentation must still follow a business objective and first-party data.
Segmentation defines a group. Activation places that group into a campaign, workflow, or sales process.
No. Use only necessary fields with a clear purpose and in line with your data policy and applicable rules.
Start with one use case
Enrich only what the team will actually use.
Choose one segment, define the minimum fields, and validate activation before expanding.