Long flows hide the full picture
Vertical step lists make branches and exit conditions difficult to review.
Automatización Visual en Mapa
Automatiza flujos complejos con claridad visual absoluta.
Diseña recorridos en un lienzo infinito con disparadores de comportamiento, condiciones bifurcadas, temporizadores y metas de conversión automáticas.
Lienzo infinito arrastrar y soltarDisparadores por eventos de usuario realesFinalización automática al cumplir objetivos
SignupEntry event
Check behaviorCondition and delay
Send contentMatching branch
Cuellos de botella operativos
Las listas lineales hacen que los embudos complejos sean imposibles de gestionar.
Los recorridos modernos tienen múltiples puntos de entrada, bifurcaciones de compra y metas que los editores rígidos no pueden abarcar.
Events arrive late or without context
Workflows start from manual tags instead of behavior that just occurred.
Contacts enter several journeys at once
Exclusions, priorities, and frequency limits are missing.
Reports stop at aggregate email totals
The team cannot see which node caused contacts to exit or convert.
Cuatro capacidades clave
Four layers that keep automation from becoming a black box.
The canvas is only the surface. Operational value comes from triggers, logic, frequency controls, and node-level reporting.
CANVAS
See the full journey on one screen
Arrange triggers, branches, delays, and actions into a map the team can review.
TRIGGER
Start from a real event
Receive behavior from forms, websites, products, or sales systems through APIs and webhooks.
GUARDRAIL
Control frequency and exit conditions
Remove converted contacts or cap the number of emails within a period.
NODE ANALYTICS
Track performance at every decision point
Compare contacts entering, exiting, and completing each node.
Comparativa operativa
Move from linear sequences to journeys that respond to data.
A responsive workflow changes how the team designs, reviews, and hands over automation.
Criterio de decisiónEnfoque anteriorCon eMailBase
Logic design
A long step list hides branching.
The canvas shows triggers, conditions, and exits.
Activation
Import contacts or apply tags manually.
Receive events through forms, APIs, or webhooks.
Personalization
Every contact receives the same sequence.
Branch by behavior and customer attributes.
Frequency control
Rely on conventions outside the system.
Add exclusions directly to the workflow.
Handover
Depend on the original builder.
A readable map and node states let another team take over.
Dentro del producto
Use a real workflow, not a generic illustration.
The automation screenshot shows the canvas, trigger node, delay, and sending action—the right context for explaining how a team builds and reviews a journey.
Journey entry trigger
Delay between steps
Sending action and next connection
Métricas que conviene seguir
Evalúa el cambio mediante señales operativas.
The share of contacts reaching the final journey goal.
Identify the condition or content responsible for a major drop.
Time from the entry event to the target action.
Preguntas frecuentes
How do you keep a workflow manageable?
Start small, define the goal, and add branches only when the data supports a decision.
Yes, but use priority, exclusion, and frequency rules to prevent overlapping messages.
Yes. Use the REST API or webhooks to pass the necessary events and attributes into eMailBase.
Choose a journey with a clear trigger and goal, such as onboarding, abandoned cart, or renewal reminders.
Start with one journey
Make the logic visible before automating at scale.
Choose one trigger and one goal, then build the first workflow with test data.